Field notes from the studio
Insights.
Plain-English essays on what makes a small-business website actually work — performance, conversion, and what the cheap-website market is really selling you.
Business 7 min
The honest cost of a cheap website
What a $200 website actually costs you over 12 months — and the four things to look for so a budget build does not become a six-figure mistake.
Read essayPerformance 5 min
Core Web Vitals for non-technical founders
LCP, CLS, INP — the three numbers Google uses to rank your site, explained in plain English with the practical fixes that move the needle.
Read essayConversion 6 min
What makes a website actually convert (and why most don't)
A pretty site is not a converting site. The five things every business website must do in the first three seconds — and how to test if yours is doing them.
Read essay