Insights.
Plain-English essays on what makes a small-business website actually work — performance, conversion, and what the cheap-website market is really selling you.
The mobile-first mindset most designers fake
Everyone claims to design mobile-first. Very few actually do. Here is how to tell the difference, and why it decides whether your site works for the 70% of visitors on a phone.
Read essayWhy your contact form is losing you leads
The average contact form leaks 60% of the people who intended to fill it out. Six small changes recover most of them without adding a single line of tracking code.
Read essaySEO basics that still work in 2026
Forget the tactics of the week. The boring fundamentals — intent, structure, speed, trust — are what still move rankings, and they have barely changed in a decade.
Read essayYour homepage is not a brochure
Most small business homepages read like a printed leaflet nailed to a screen. Here is what a homepage is actually for, and the structure that consistently outperforms the brochure.
Read essayThe honest cost of a cheap website
What a $200 website actually costs you over 12 months — and the four things to look for so a budget build does not become a six-figure mistake.
Read essayCore Web Vitals for non-technical founders
LCP, CLS, INP — the three numbers Google uses to rank your site, explained in plain English with the practical fixes that move the needle.
Read essayWhat makes a website actually convert (and why most don't)
A pretty site is not a converting site. The five things every business website must do in the first three seconds — and how to test if yours is doing them.
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